ABOUT THE BRAND

ÈYES ARE THE STORY is a bio-beauty brand with a singular focus: ÈYES

We are creating a self-care ecosystem that fuses safe beauty, hormonal health, eye nutrition, ocular hygiene and digital eye awareness — all told through the prism of your ÈYES

The Story Shades / Eyeshadow Palette

Stage your eye drama with six velvety matte eyeshadows including a neutral base shade, a highlighter and a range of rich neutrals and deep darks. Your portable palette of high-pigment, blendable hues delivers the drama you love without the toxicity, for an effortless showstopping look. Designed to use as shadow or liner.

INNOVATIVE FORMULA

INFUSED WITH
RESVERATROL + OLIVE EXTRACT + CAFFEINE

For a natural look:
-Apply a neutral shade to the entire eyelid, then add a deeper shade blended around the upper lash line to create soft dimension.
-Highlight by applying a lighter shade under the eyebrow arch and to the inner corner to open up the eyes.

For a dramatic look:
-Apply a more intense shade to the entire lid.
-For additional definition, add a darker shade along the upper and lower lash line. Continue by blending a deeper shade onto the outer corners of the eyes.
-Highlight by applying a lighter shade under the eyebrow arch and at the inner corner of the eye.

PLOT TWIST: Cl 77499 (IRON OXIDES), Cl 77492 (IRON OXIDES), Cl 77491 (IRON OXIDES), Cl 77742 (MANGANESE VIOLET)

SULTRY: Cl 77742 (MANGANESE VIOLET), Cl 77891 (TITANIUM DIOXIDE), Cl 77499 (IRON OXIDES), Cl 77491 (IRON OXIDES), Cl 77492 (IRON OXIDES)

NUDE SEEN: Cl 77891 (TITANIUM DIOXIDE), Cl 77492 (IRON OXIDES), Cl 77491 (IRON OXIDES), Cl 77499 (IRON OXIDES)

STORY ARC: Cl 77891 (TITANIUM DIOXIDE), Cl 77491 (IRON OXIDES), Cl 77492 (IRON OXIDES)

CLIMAX: Cl 77007 (ULTRAMARINES), Cl 77499 (IRON OXIDES), Cl 77891 (TITANIUM DIOXIDE)

FILM NOIR: Cl 77499 (IRON OXIDES), Cl 77491 (IRON OXIDES), Cl 77891 (TITANIUM DIOXIDE), Cl 77492 (IRON OXIDES)

Olive Leaf Extract: Rich in antioxidants and polyphenols; helps soften and smooth skin
Caffeine: Alkaloid helps reduce inflammation and puffiness
Resveratrol: Natural antioxidant works on a cellular level to fight aging
Vegan + Cruelty-Free
Formulated for All Skin Types

TALC
FRAGRANCE
PHTHALATES
PARABENS
PHENOXYETHANOL
GLUTEN
GMOs

SHADOW BASE / ALL SHADES:

CAFFEINE, COCO-CAPRYLATE/CAPRATE, OLEA EUROPAEA(OLIVE) FRUIT OIL, RESVERATROL, POLYGLYCERYL-2 TRIISOSTEARATE, CENTAUREA CYANUS FLOWER EXTRACT, TRIGONELLA FOENUM-GRAECUM SEED EXTRACT, ACHILLEA MILLEFOLIUM FLOWER/LEAF/STEM EXTRACT, ASCOPHYLLUM NODOSUM EXTRACT, PASSIFLORA EDULIS FRUIT EXTRACT, TILIA CORDATA FLOWER FLOWER EXTRACT, TRIETHOXYCAPRYLYLSILANE, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, KAOLIN, ZINC STEARATE, 1,2-HEXANEDIOL, LAUROYL LYSINE, MICA.

EYE PROOF LIQUID LINER

Define your eye drama with our naughtily noir precision liner, encased in a sleek felt-tipped pen. Enjoy a creep-free, easy glide—from the thinnest of lines to the boldest strokes.

Starting from desired point of eye, use controlled, small sweeps to draw a precise line along lash line. For a sleek thin line, use pointed felt tip. For a more intense and the unmistakable cateye, draw an outline with the pointed tip and fill in with the flat side of pen.

Avoid contact in eyes
Remove before sleep
Never apply while driving
Never moisten with saliva or H2O
Never share

Dermatologist and Ophthalmologist tested
Rooted in eye science and advanced knowledge in Optocosmetics
Hyaluronic Acid with a proprietary preservative system: promotes safe and comfortable daily wear
Highly pigmented proprietary formula: non-flaking, non-drying, non-burning, non-irritating
Safe for sensitive eyes, dry eyes, contact lens wearers
Vegan + Cruelty-Free
Audited by Mayo Clinic’s SkinSafe platform

FRAGRANCE
PHTHALATES
PARABENS
GLUTEN
GMOs

1,2-Hexanediol , Acrylates/Ethylhexyl Acrylate Copolymer, Aminomethyl Propanediol, Black 2 (Ci 77266), Butylene Glycol, Caprylyl Glycol, Ethylhexylglycerin, Hyaluronic Acid, Iron Oxide (Ci 77491, Ci 77492, Ci 77499), Laureth-21, Laureth-4, Leuconostoc/Radish Root Ferment Filtrate, Polyester-5, Propanediol, Pvp, Water (Aqua/Eau),

EYE PROOF SERUM

Revitalizing bio-botanical serum multitasks from eye-to-face, quenching skin’s daily thirst for hydration and replenishment. High molecular weight Sodium Hyaluronate, microencapsulated Resveratrol and polyphenol-rich Olive Leaf Extract work synergistically to plump, nourish and repair with every application.

Apply 2-3 pumps on well-cleansed skin, gently massage with fingertips. Allow serum to settle before makeup application. For best results, use every morning and at bedtime.

Avoid contact in eyes

Hyaluronic Acid: Helps to visibly plump skin and seal in hydration for softer, glowing, younger-looking skin
Resveratrol: Polyphenolic compound works on a cellular level to fight aging and inflammation linked with dry eye disease
Olive Leaf Extract: Botanical rich in polyphenols to nourish, purify and calm irritated skin
Vegan + Cruelty-Free
Formulated for All Skin Types
Audited by Mayo Clinic’s SkinSafe platform

SYNTHETIC DYES
FRAGRANCE
PHTHALATES
PARABENS
GLUTEN
GMOs

Aloe Barbadensis Leaf Juice Powder, Benzotriazolyl Dodecyl P-Cresol, Camelina Sativa Seed Oil, Caprylhydroxamic Acid, Cellulose Acetate Butyrate, Citric Acid, Glycerin, Glyceryl Caprylate, Lecithin, Olea Europaea (Olive) Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pullulan, Resveratrol, Sclerotium Gum, Silica, Sodium Hyaluronate, Tricaprylin, Trigonella Foenum-Graecum Seed Extract, Vegetable Oil (Olus/Huile Vegetale), Water (Aqua/Eau), Xanthan Gum.

EYE PROOF MASCARA TRIO SET

Flake-free mascara is formulated to protect, strengthen and extend lashes for a natural and elegant look, whilst keeping eye comfort in mind. Intense Noir pigment and creamy texture meld with our anti-clumping brush to volumize lashes, keeping them healthy and lifted. Each set comes with three mini mascaras, intentionally designed to help minimize contamination and bacteria build-up, traditionally caused by overuse of the same mascara wand over long periods of time.

Apply one coat for fully defined lashes. Layer extra coats for more volume. Keep application away from the water line.

Avoid contact in eyes
Remove before sleep
Never apply while driving
Never moisten with saliva or H2O
Never share
Replace monthly

Dermatologist and Ophthalmologist tested
Rooted in eye science and advanced knowledge in Optocosmetics
Highly pigmented proprietary formula: non-flaking, non-drying, non-burning, non-irritating
Safe for sensitive eyes, dry eyes, contact lens wearers
Audited by Mayo Clinic’s SkinSafe platform

FRAGRANCE
PHTHALATES
PARABENS
GLUTEN
GMOs

1,2-Hexanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Aminomethyl Propanediol, Beeswax (Cera Alba/Cire D’Abeille), Caprylyl Glycol, Cetearyl Alcohol, Cetyl Palmitate, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire De Carnauba), Dimethicone, Disodium Phosphate, Ethylhexylglycerin, Glyceryl Rosinate, Glyceryl Stearate, Hydroxyethylcellulose, Iron Oxides (Ci 77499), Laureth-21, Microcrystalline Wax, Nylon-66, Paraffin, Pentylene Glycol, Polysorbate 60, Sodium Phosphate, Stearyl Stearate, Titanium Dioxide (Ci 77891,) Tocopheryl Acetate, Vp/Eicosene Copolymer, Water (Aqua/Eau).

EYE PROOF FACIAL CLEANSER

Purifying bio-botanical cleansing gel awakens skin clean and clear with a potent cocktail of antioxidants and phytonutrients. Olive Leaf Extract synergizes with Vitamin C+K-packed Trigonella foenum-graecum to melt away dirt, impurities and makeup. Glow-inducing Resveratrol kicks in to repair and plump, leaving your skin radiant and nourished, while protecting precious skin barrier and sensitive eyes. Gentle enough to use every morning and night.

With eyes closed, apply 2-3 pumps of cleansing gel to damp skin with fingertips or sponge, using circular motion. Rinse thoroughly with warm water.

Avoid contact in eyes

Olive Leaf Extract: Botanical rich in antioxidants and polyphenols known for its antimicrobial and healing properties
Fenugreek Seed Extract: Nutrient-rich powerhouse boasts anti-inflammatory and antibacterial properties to ward off skin woes
Resveratrol: Natural antioxidant works on a cellular level to fight aging
Vegan + Cruelty-Free
Formulated for All Skin Types
Audited by Mayo Clinic’s SkinSafe platform

SYNTHETIC DYES
FRAGRANCE
PHTHALATES
PARABENS
GLUTEN
GMOs

Citric Acid, Cocamidopropyl Betaine, Coco-Glucoside, Gluconolactone, Glycerin, Lauryl Glucoside, Olea Europaea (Olive) Leaf Extract, Pichia/Resveratrol Ferment Extract, Polyquaternium-10, Potassium Sorbate, Sodium Benzoate, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Trigonella Foenum-Graecum Seed Extract, Water (Aqua/Eau).